About FitRanch Founders

We’re Aaron and Starla Keiser—partners in life, love, and big dreams. As newlyweds, we’re stepping into this next chapter with equal parts courage and excitement, determined to build something meaningful together. For as long as I can remember, I’ve carried this dream in my heart—one that felt big, maybe even a little impossible at times. But meeting Starla changed everything. She didn’t just believe in the dream; she believed in me. And that kind of belief has a way of turning hope into momentum.  Starla and I aren’t just chasing a goal; we’re creating a future that reflects who we are and what we value. I’m proud of the path we’re on, even when it’s challenging, because we’re walking it together.  This dream isn’t just mine anymore—it’s ours. And that makes it more meaningful than I ever imagined.

Fitness has shaped every chapter of my life. Long before I ever coached a class or opened a studio, I was a collegiate decathlete learning what it meant to test my limits, stay disciplined, and trust the process. Those years taught me that human performance isn’t just physical—it’s mental, emotional, and deeply personal. That understanding has guided me ever since.  I’ve had the privilege of coaching NCAA All‑Americans, national qualifiers, and Olympians—athletes who pushed me to expand my own understanding of what the human body and spirit can achieve. But some of my most meaningful moments have come from helping someone walk into a gym for the first time and realize they’re capable of more than they ever believed.

After earning my Master’s in Exercise Science, I spent the next two decades building something I’m incredibly proud of. I’ve opened and developed more than 20 fitness studios across the country with brands like Orangetheory Fitness, Regymen Fitness, and Nike Studios. I’ve coached thousands of classes, trained teams of coaches, and helped create communities built on accountability, energy, and genuine connection.

Through all of it, one thing has stayed constant: my passion for helping people unlock their potential.

Now, stepping into this next chapter with Starla, that passion has taken on a new meaning - a shared dream rooted in purpose, service, and the belief that movement can change lives. This isn’t just my journey anymore. It’s ours. And together, we’re creating something that reflects everything we value: hard work, heart, and the courage to chase what matters.

All of this experience — the coaching, the leadership, the program design, the community building — has led me to my next chapter: FitRanch.

FitRanch is more than a gym. It’s the culmination of years spent studying training methodologies, understanding member needs, and watching the fitness industry evolve. It’s a place built on expertise, heart, and a deep belief that fitness should feel empowering, inclusive, and fun. My network of coaches, partners, and wellness professionals has grown into a family over the years, and together we’re creating a space where everyone feels welcome.

Austin has a unique energy — creative, gritty, supportive — and FitRanch is designed to reflect that spirit. Whether you’re here to get stronger, find community, or simply feel better in your own skin, my goal is to make sure you feel seen, supported, and inspired every time you walk through our doors.

Thank you for being here. I can’t wait to meet you, cheer you on, and help you build the strongest version of yourself.

Welcome to FitRanch.